Advertising and New Customers - 2107 Words

1) Edwards Manufacturing Company purchases two component parts from three different suppliers. The suppliers have limited capacity, and no one supplier can meet all the company’s needs. In addition, the suppliers charge different prices for the components. Supplier Component 1 2 3 1 $12 $13 $14 2 $10 $11 $10 Each supplier has a limited capacity in terms of the total number components it can supply. However, as long as Edwards provides sufficient advance orders, each supplier can devote its capacity to component 1, component 2, or any combination of the two compoents, if the total number of units ordered is within its capacity. Supplier 1 2 3 Capacity 600 1000 800 If the Edwards production plan for the next†¦show more content†¦Warehouse facilities are located in Albany, New York, and Portsmouth, new Hampshire. Distributors are located in Boston, New York, and Philadelphia. The plant capacities and distributor demands for the next month are as follows: Plant Capacity (units) Distributor Demand (units) Augusta 300 Boston 150 Tupper Lake 100 New York 100 Philadelphia 150 The unit transportation costs (in $) for shipments from the two plants o the two warehouses and from the two warehouses to the three distributors are as follows: Warehouse Plant Albany Portsmouth Augusta 7 5 Tupper Lake 3 4 Distributor Warehouse Boston New York Philadelphia Albany 8 5 7 Portsmouth 5 6 10 a. Formulate the Adirondack Paper Mills problem as a linear programming problem. b. Solve the linear program o determine the minimum cost shipping schedule for the problem. 5) The Darby Company manufactures and distributes meter used to measure electric power consumption. The company started with a small production plant in El Paso and gradually built a customer base throughout Texas. A distribution center was established in Ft. Worth, Texas later, as business expanded to the north; a second distribution center was established in Santa Fe, New Mexico. The El Paso plant was expanded when the company began marketing its meters in Arizona, California, Nevada, and Utah. With the growth of the West Coast business, theShow MoreRelatedAdvertising and New Customers2095 Words   |  9 PagesPaper Mills, Inc., operates paper plants in Augusta, Maine, and tupper Lake, New York. Warehouse facilities are located in Albany, New York, and Portsmouth, new Hampshire. Distributors are located in Boston, New York, and Philadelphia. The plant capacities and distributor demands for the next month are as follows: Plant Capacity (units) Distributor Demand (units) Augusta 300 Boston 150 Tupper Lake 100 New York 100 Philadelphia 150 The unit transportation costs (in $) for shipmentsRead MoreMarketing On Social Media, Avoiding The Pitfalls Of Traditional Advertising, And Gaining New Customers Through The Internet1233 Words   |  5 Pagespurpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet. Scope: The process for successful Internet Marketing: †¢ Create a team †¢ Create a website †¢ Create a page for major social media sites †¢ Update content consistently †¢ Find new social media sites to market Background: M-Global Coffee mugs has been a successful company creating coffee mugs with unique printsRead MoreFor Targeting New Customers, What Are the Advantages and Disadvantages of Using These Social Networks Compared to Search Engine Advertising?1497 Words   |  6 PagesAdams Marketing Planning Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages of using these social networks compared to search engine advertising? Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising. I am going to use the quote, â€Å"it takes a village† and put into the context on how social media sites such as Facebook andRead MoreCustomer Lifetime Value and Return on Marketing1459 Words   |  6 PagesCase Study: Conroy’s Acura: Customer Lifetime Value and Return on Marketing Case Summary: Conroy’s Acura was founded in November 1986 by Ross Conroy, a veteran of the car industry who also owned a General Motors dealership to open in Toronto and one of the first in North America. Located in downtown Toronto, Conroy’s Acura sold both new and pre-owned vehicles, and its service department was dedicated to Acura Products. Conroy’s Acura was an independently owned dealership that held a franchiseRead MorePlanning an Advertising Campaign671 Words   |  3 PagesThe Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingos management team hired the advertising firm of Haskell Johnson (HJ). The management team requested HJs recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with Flamingos management team, HJ consultants provided theRead MoreMarketing Communication Objectives1314 Words   |  5 Pagesand encourage action from targeted audience. Creating brand awareness is to notify the target audience about the brand, it doesn’t not necessarily apply to new brands, it also applies to existing brand that is trying to enter new markets. The message can be communicated through some types of communication methods including television advertising and social media, the communication method is dependable on the budget. Persuading targeted market, a positioning should be defined in the marketing communicationsRead MoreChallenges Of The 21st Century And The Role Of Advertising1281 Words   |  6 Pagesâ€Å"Challenges of the 21st century and the role of advertising in the future.† There are many challenges and dispute that advertisers face in the marketing. Advertising is an audio, visual, print form of marketing communication with potential and existing target audience either for commercial or social purpose. It is something that captures the attention of a customers. Advertising has moved away from traditional print and television to a smaller screen of the mobile phone. The primary purpose ofRead MoreDesigning An Advertisement Campaign On Beauty Salon1403 Words   |  6 Pagescampaign Lakhvir Singh ID 1502 Introduction Here I am making an Advertising plan on beauty salon it would be helpful to increase its market. The name of the Salon is awesome hair and Beauty studio. It is located in Werribee, Vic. I want to increase its customer number. The name of the owner is Priya. She starts this business to gain profit. The main objective of this advertising plan is to advertising objective is to demonstrate the effectiveness of a product or its ease of use. Read More Advertising Essay1062 Words   |  5 PagesAdvertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudesRead MoreCase Study Hypothesis: Wow Gifts Ensure Retention and Customer Loyalty713 Words   |  3 Pagesensure retention and customer loyalty. Management Dilemma The problem presented in the business research case study is the issue of whether or not customer loyalty is being gained from the allocation of money into wow gifts. The second issue is will there be an increase in customers if the money is allocated into advertisement to increase the potential in sales therefore increase the potential in profit, achieving quantifiable results. Overall the main issue is, will customer loyalty or increase